Not your normal denim company and never will be. Instead of relying on celebrity endorsements and expensive ad campaigns, Naked & Famous devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No marketing, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
N&F uses Japanese selvedge denim which is woven slowly and painstakingly on old shuttle looms.
Because they are the only people on earth who obsess as much about denim as N&F does. Japanese fabric has more character, higher quality and way more soul than modern mass produced denim, and as a result it ages and fades beautifully with wear and wash. We travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim and rainbow fade denim.
All of Naked & Famous products are proudly cut, made and sewn in Canada. Always have been, always will be.